Food and Kitchen – Restaurants

The Imperative For Change

With digital adoption on the rise, increasing commodity prices and labor costs and a general consumer shift towards delivery platforms, the business needed to rethink how it engaged with its customers
Inability to deliver omnichannel and tailored experiences to customers and prospects to drive more visits to its restaurants.
Need for a business and MarTech strategy and implementation to drive customer engagement and bottom-line impact.

The Transformative Solution

Introduced an Al-powered data engine, which combines first- and third-party proprietary data from Epsilon, to deliver a comprehensive 360-degree customer view Delivered unique IDs for prospects/customers enabling targeted and personalized engagement across customer journeys and unlocking new business opportunities with actionable insights from robust customer-level data.

Connected Epsilon ID to a new Salesforce CDP and optimized Salesforce Marketing Cloud to manage customer interactions on email and all digital properties; Marketing Cloud Personalization to drive real-time personalization and Marketing Cloud Intelligence to enhance analytics for all properties.

The Business Impact

$550M incremental revenue opportunity over 5 years from personalization and marketing initiatives.
Real-Time Data: Integrations harness real time data and insights to drive personalization across relationships, experiences and offerings.
Harmonized Data Architecture: Streamed and modeled disparate data sources into the Genie data Lakehouse-allowing for unification across data sources, advanced data enrichment and smarter segmentation.
Real-Time Automations & Insights: Real time insights help anticipate supply and demand across regions and launch new product.