E-commerce – Clothing
The imperative for change
E-commerce businesses and retailers expanding their multichannel distribution capabilities will need to integrate multiple applications and systems both within and outside the company to strive toward unified commerce capabilities.
In the efforts to build an integrated e-commerce ecosystem company was often facing multiple challenges such as:
- Lack of end-to-end process visibility and orchestration
- Inefficient integration capabilities to meet the business needs
- Constrained ability to make effective decisions due to siloed data,
- Lack of overarching governance and integrations control due to the consumerization of e-commerce applications.
Due to the variety of applications needed to serve the needs of high-volume, high-velocity and high-variability e-commerce activities, many organizations struggle to effectively integrate their business processes.
The transformative solution
Supply chain leaders managing technology strategy and selection related to e-commerce initiatives should:
- Assess the need to invest in an integration platform by evaluating the impact critical challenges hampering e-commerce growth have on the business.
- Select the right-fit integration platform provider by assessing vendor capabilities across three dimensions: business, technology and ecosystem support.
- Accomplish e-commerce performance objectives by creating a robust integration plan with the platform provider.
The business impact
Roughly has seen a 30% growth in the share of total sales through digital commerce from 2019 to 2021.
Most channel partners that we have strategically partnered with on digital commerce efforts are now growing faster and becoming more profitable for us, so our growing digital commerce business serves as a proxy for sustainable, profitable growth.
Growth Vision
A clothing division needed to work with channel partners to grow digital commerce revenue.
A sought to improve its channel partners’ digital commerce capabilities. but were unsure which investments would result in maximum revenue growth.
